Bad web design can damage the reputation of your company just as much as the production of faulty goods or bad services. If a customer visits a site with terrible layout, small font, crazy background and busy content, he may be repulsed and lose interest in the business forever. That’s why it is impossible to have a successful enterprise without a high quality website.
There are certain golden rules of great web design. It should never hinder comprehension of the text and it should be predictable. If it’s a business site, you don’t need a lot of multimedia running, at least on the homepage, navigation should be easy and transparent. If you want your users to avail of video content, let them know and give them a choice in the matter. Everything should load in an easy and fast manner and the user shouldn’t be waiting to open basic pages.
Information should be presented in a good way to comprehend it. Headings and links should be clearly distinguishable and the text readable. The site should also be memorable and have a distinct style preferable tied in with the overall message and style of the company it represents. It should be interesting and engaging as well, to attract customers and bring them back over and over again.